For the primary time, Amul recent milk will likely be obtainable exterior India, with the Gujarat Cooperative Milk Advertising and marketing Federation (GCMMF) launching 4 variants of milk within the US market inside per week, to cater to Indian diaspora and Asian inhabitants.
“We have now been exporting dairy merchandise for a lot of a long time. That is the primary time we’re launching recent milk exterior India,” GCMMF MD Jayen Mehta informed PTI.
He mentioned “the GCMMF has tied up with 108-year previous cooperative organisation Michigan Milk Producers Affiliation (MMPA) to launch recent milk within the US market,” The milk assortment and processing will likely be carried out by MMPA, whereas GCMMF will do advertising and marketing and branding of Amul recent milk.
“Recipe will likely be ours. Inside one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will likely be obtainable within the US market,” he mentioned. Mehta mentioned recent milk will likely be obtainable in New York, New Jersey, Chicago, Washington, Dallas and Texas amongst others.
GCMMF will goal non-resident Indians (NRIs) and the Asian inhabitants. Requested concerning the promoting goal, he mentioned GCMMF will concentrate on branding and advertising and marketing for the following 3-4 months.
“We predict a superb response from clients,” he mentioned. Mehta mentioned GCMMF would additionally launch recent milk merchandise like paneer, curd and butter milk within the close to future.
Throughout the 2022-23 fiscal, the turnover of GCMMF stood at round Rs 55,000 crore, up 18.5 per cent from the earlier 12 months. GCMMF is already exporting dairy merchandise in about 50 international locations.
